Food Processing & Manufacturing
HB Group has ventured into the food processing and manufacturing sectors in Libya by undertaking projects to establish factories for the production of its own brands of soft drinks, dairy products and canned foods.
In 2004, HB Group acquired interest, managed and restructured Junub El Mutawasset, a company dedicated to food processing (tuna canning). Junub Al Mutawasset was established in 1997 with its facility in Al Khoms where it employs over 60 people. Today, the company is market leader for "Made in Libya" Tuna.
Through its company Al Mutallatat Food Processing, HB Group established a joint venture to manufacture fruit juice and processed cheese in 2007, establishing a factory in Sbeha, 45 kms from Tripoli, with a total land area of 16 hectares and over 8000 m2 of production and storage facilities, employing 100 people.
The company operates high-end juice filling machines which produce a combined output of 12,000 litres per hour, and new, state of the art cheese processing machines that produce a total of 600 triangular cheese portions per minute, an output of 540 kg per hour.
This business partnership was developed to unlock opportunities in the market for locally branded and manufactured processed cheese and fruit juice in Libya - a market segment in which both partners have extensive experience and business activities.
Our current mission is to create an environment and a culture where absolute consumer satisfaction is the highest priority, producing products of uncompromising quality. Our main objective is to continuously strive to surpass our own accomplishments and be recognized as a leader in our industry, locally and internationally.
All brands manufactured are marketed by HB Group's FMCG subsidiaries to make best use of their experience in sales and distribution in Libya and the North African region. HB Group is keen to expand its reach to all parts of Libya, to further explore the food processing market, and generate local employment opportunities.